I ripped the images above from a fashion magazine then scanned them in to my laptop. I then converted the images to black and white, giving an eloquent edge. The simple text in block colour, outlines the message of the collection of images.
The pictogram above signifies the meaning of motion. The repetitive image merged together provides the picture of a cyclist at standstill then accelerating. Red, Amber and Green are colours recognised for the meaning 'Ready, Steady, Go,' and I have put the text in reverse order to the motion of the pictogram to give a contemporary feel.
The pictogram above is a series of one image, fading in colour. The colours represent Great Britain and the image is of a person cycling. In run up to the olympics, the pictogram could promote cycling and healthy living around the U.K. The text is in bold, block colour to give the audience a suggestion of other ways of travelling.
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