Tuesday, 4 October 2011

Initial Research


To begin my research I 'googled' Press Packs to gain a better understanding of the style and look of the packs. The purpose of the above Press Pack is to promote the band 28 days; there is a repetitive font and colour scheme reflecting consistency and professionalism. The images of the band are contemporary, yet edited in black and white giving a simplistic feel.

Additional Reading

I looked at the website Graphic Design: The New Basics by Lupton and Phillips to improve my knowledge of the basic elements of design. I have noted key points from the website below:-

Point, Line and Plane are the building blocks of design. A Point marks a position in space and a mass of points become texture, shape or plane. Tiny points of varying size create shades of grey.

A Line is an infinite series of points. Straight or curved, continuous or broken; lines multiply to describe volumes, planes and textures.

A Plane is a flat surface extending in height and width; it can be solid or perforated, opaque or transparent, textured or smooth.

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